AdTech God interviews Bob Regular, CEO and founder of InfoLinks. Bob reflects on his 30 years of experience, discussing the constant changes in the ad tech industry, the evolution of ad networks, and the importance of direct relationships with publishers. He emphasizes the need for transparency in advertising and the impact of emerging technologies like AI and CTV on the future of the industry. Bob also shares insights on building InfoLinks and the challenges faced by publishers in today's market.
Takeaways
- Bob Regular has 30 years of experience in digital media.
- The ad tech industry is characterized by constant change.
- Entrepreneurship requires a passion for chaos and problem-solving.
- Building direct relationships with publishers is crucial for success.
- Transparency in advertising is increasingly important.
- The business of arbitrage in ad tech has diminished.
- AI is set to transform workflows and creative processes in advertising.
- InfoLinks focuses on creating unique ad units for better performance.
- Publishers are facing significant challenges in monetization.
- The future of ad tech will involve adapting to new consumer behaviors.
Chapters
00:00 Introduction to AdTech and Entrepreneurship
03:00 Bob Regular's Journey in Digital Media
05:47 The Evolution of Ad Networks
12:09 Building InfoLinks: A New Approach
18:02 The Importance of Direct Relationships in AdTech
23:49 Transparency and the Future of Advertising
30:02 Looking Ahead: Trends in AdTech
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