Bob Regular
CEO and founder of InfoLinks, with 30 years of experience in digital media. He discusses the changes in the ad tech industry, the evolution of ad networks, and the importance of direct relationships with publishers.
Best podcasts with Bob Regular
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May 6, 2025 • 35min
Ep. 77 30 Years of Chaos, Change & Curation A Candid Conversation with Bob Regular
Bob Regular, CEO and founder of InfoLinks, brings three decades of digital media experience to the table. He shares insights on the rapidly evolving ad tech landscape, the importance of developing direct publisher relationships, and the need for transparency in advertising. Bob discusses how AI and connected TV are transforming creative processes and workflows. He also highlights the challenges publishers face in monetization and the decline of ad arbitrage, all while navigating the chaos and excitement of entrepreneurship in this ever-changing industry.
Apr 16, 2025 • 42min
174. Curation & SPO: Simplifying Programmatic with Bob Regular at Infolinks
In a captivating discussion, Bob Regular, CEO of Infolinks and a veteran in programmatic advertising, shares insights from his extensive career. He emphasizes the rising significance of curation and Supply Path Optimization (SPO) in creating transparent advertising partnerships. Bob illustrates the complexities of digital ad placement, likening it to strategic billboard selection. He also addresses challenges like inconsistent metrics and the evolution of 'premium' in ad quality, encouraging deeper collaboration in the ever-changing digital ecosystem.
