AdTechGod Pod Ep. 75 Investing in What’s Next: Danilo Tauro on AI, Startups, and Strategic Shifts
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Apr 22, 2025 Danilo Tauro, Managing Partner at Aperium Ventures, brings a wealth of experience from Procter & Gamble, Amazon Ads, and Uber Eats Advertising. He shares his unexpected journey from engineering to ad tech, driven by his passion for technology. Danilo discusses the evolving landscape of the ad tech industry, spotlighting growth areas like CTV and retail media. He highlights the pivotal role of AI in streamlining workflows and enhancing engagement, while also emphasizing transparency in the programmatic supply chain and the importance of solving brand-specific problems for startups.
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Unexpected Path to Ad Tech
- Danilo Tauro transitioned from an engineering background to ad tech after learning about programmatic buying over lunch.
- His curiosity about the tech side of marketing led to a career shift he hadn't originally planned.
Why Ad Tech Attracted Danilo
- Danilo values technology, networking, and the coolness factor in a job.
- He joined ad tech in 2015 because it was an emerging, exciting field combining these elements.
Learning The Ad Tech Language
- Danilo initially struggled with ad tech jargon and relied on asking questions to understand better.
- P&G colleagues and vendors helped onboard him into the complex media tech world.