AdTechGod Pod
Ep. 75 Investing in What’s Next: Danilo Tauro on AI, Startups, and Strategic Shifts
Apr 22, 2025
Danilo Tauro, Managing Partner at Aperium Ventures, brings a wealth of experience from Procter & Gamble, Amazon Ads, and Uber Eats Advertising. He shares his unexpected journey from engineering to ad tech, driven by his passion for technology. Danilo discusses the evolving landscape of the ad tech industry, spotlighting growth areas like CTV and retail media. He highlights the pivotal role of AI in streamlining workflows and enhancing engagement, while also emphasizing transparency in the programmatic supply chain and the importance of solving brand-specific problems for startups.
26:59
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Quick takeaways
- Danilo Tauro's unexpected shift from engineering to ad tech highlights the importance of passion for technology and networking in career development.
- The advertising industry is evolving with AI, which is expected to streamline workflows and create innovative engagement channels for brands.
Deep dives
Danilo Toro's Career Path in Ad Tech
Danilo Toro transitioned into the advertising technology industry after initially pursuing a career in engineering. His journey began at Procter & Gamble, where he discovered the role of programmatic buying and real-time bidding, which piqued his interest in marketing. The technological aspects of ad tech and the opportunity for networking compelled him to shift from an engineering background to a focus on media tech and data. This passion for technology and connecting with people continues to be a driving force in his career across major companies like Amazon Ads and Uber Eats Advertising.
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