In this episode of the AdTechGod pod, Danilo Tauro, Managing Partner at Aperium Ventures, shares his journey from engineering to the ad tech industry. He discusses his experiences at Procter & Gamble, Amazon Ads, and Uber Eats Advertising, highlighting the evolution of ad tech and the importance of networking and technology. Danilo also delves into the future of the industry, including trends in CTV, retail media, and AI, and explains Apparium's shift towards advisory services and the criteria for investing in startups.

Takeaways

• Danilo transitioned from engineering to ad tech unexpectedly.
• His passion for technology and networking drove his career choices.
• The ad tech industry has evolved significantly since 2015.
• CTV and retail media are key growth areas for the future.
• AI will simplify workflows and create new engagement channels.
• Aperiam is focusing on advisory services to enhance client relationships.
• Understanding the ad tech landscape is crucial for success.
• The importance of solving specific brand problems in startups.
• A strong team and technology are essential for scaling.
• Danilo emphasizes the need for transparency in the programmatic supply chain.

Chapters

00:00 Introduction to Danilo Tauro and His Journey

02:10 Transitioning from Engineering to Ad Tech

07:07 The Move to Amazon Ads and CTV

09:37 Leading Uber Eats Advertising

11:14 Insights from Aperium Ventures

13:23 Aperiam Shift to Advisory Services

17:32 Understanding Aperiam Ads Technology

22:13 Future Trends in Ad Tech and AI

25:42 What Aperiam Looks for in Startups

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