In this episode of the AdTechGod pod, Danilo Tauro, Managing Partner at Aperium Ventures, shares his journey from engineering to the ad tech industry. He discusses his experiences at Procter & Gamble, Amazon Ads, and Uber Eats Advertising, highlighting the evolution of ad tech and the importance of networking and technology. Danilo also delves into the future of the industry, including trends in CTV, retail media, and AI, and explains Apparium's shift towards advisory services and the criteria for investing in startups.
Takeaways
- Danilo transitioned from engineering to ad tech unexpectedly.
- His passion for technology and networking drove his career choices.
- The ad tech industry has evolved significantly since 2015.
- CTV and retail media are key growth areas for the future.
- AI will simplify workflows and create new engagement channels.
- Aperiam is focusing on advisory services to enhance client relationships.
- Understanding the ad tech landscape is crucial for success.
- The importance of solving specific brand problems in startups.
- A strong team and technology are essential for scaling.
- Danilo emphasizes the need for transparency in the programmatic supply chain.
Chapters
00:00 Introduction to Danilo Tauro and His Journey
02:10 Transitioning from Engineering to Ad Tech
07:07 The Move to Amazon Ads and CTV
09:37 Leading Uber Eats Advertising
11:14 Insights from Aperium Ventures
13:23 Aperiam Shift to Advisory Services
17:32 Understanding Aperiam Ads Technology
22:13 Future Trends in Ad Tech and AI
25:42 What Aperiam Looks for in Startups
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