AdTechGod Pod
Ep. 78 FAST Forward: Bill Condon on the Future of Streaming
May 13, 2025
In this discussion, Bill Condon, former VP of Enterprise Sales at Xumo, shares his wealth of experience in the advertising and media industry. He delves into the explosive growth of FAST (Free Ad-supported Streaming Television) and its impact on content accessibility. Bill highlights how streaming is reshaping consumer habits and becoming a major player for advertisers, especially with live sports. He emphasizes the evolving economic models in digital advertising and the wealth of opportunities for innovation as the industry continues to mature.
36:09
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Quick takeaways
- The rise of FAST channels is revolutionizing content accessibility for consumers by providing a wide variety of free, ad-supported programming.
- Streaming platforms, particularly with the integration of live sports, are becoming essential in the advertising landscape, demanding new strategies from advertisers.
Deep dives
The Evolution of Media Measurement
Media verification and measurement are undergoing significant changes, with traditional players transitioning toward performance advertising. AI is playing a crucial role in enhancing brand safety and is shifting how media quality is assessed, exemplified by initiatives like Adelaide AU. This innovative approach scores media placements based on their potential to capture attention and drive outcomes, akin to a credit score for advertising. The aim is to eliminate guesswork from investment strategies, providing advertisers with clearer insights before committing to campaigns.
