Bill Condon

In this discussion, Bill Condon, former VP of Enterprise Sales at Xumo, shares his wealth of experience in the advertising and media industry. He delves into the explosive growth of FAST (Free Ad-supported Streaming Television) and its impact on content accessibility. Bill highlights how streaming is reshaping consumer habits and becoming a major player for advertisers, especially with live sports. He emphasizes the evolving economic models in digital advertising and the wealth of opportunities for innovation as the industry continues to mature.