Marketecture: Get Smart. Fast. cover image

Episode 90: Brian O'Kelley on the Google case, greening ad tech, and Trade Desk's OS

Marketecture: Get Smart. Fast.

CHAPTER

Intro

This chapter introduces key topics such as the Google antitrust case and the evolution of ad tech. It also features a vendor interview focusing on privacy compliance workflows and highlights tools for performance-driven buying in the advertising space.

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