Marketecture: Get Smart. Fast.

Andy Goldberg, President and CEO of Publishers Clearing House, brings 41 years of experience to the table, discussing the evolution of data in marketing. He dives into how PCH transformed from direct mail to an online powerhouse, emphasizing the importance of first-party data. Goldberg also addresses the challenges of advertising in today’s data-driven landscape, highlighting recent changes in data privacy and the impact of major acquisitions in ad tech. Lastly, he touches on the complex relationships between major tech firms and advertising partnerships.

Manny Puentes, from Genius Sports, shares insights on revolutionizing live sports with cutting-edge visual enhancements and innovative advertising strategies. He discusses using AI and real-time data to personalize the sports viewing experience, making it more engaging. The rise of sports betting and data utilization is reshaping advertising, challenging traditional formats. Manny elaborates on how technologies like computer vision enhance fan interaction and transform the advertising landscape, creating memorable brand connections during live events.

Michael Kassan, a legendary marketing consultant and founder of 3C Ventures, joins to celebrate a significant milestone. He dives into the nuances of consulting in the media industry, stressing the value of strategy and human connections. Kassan humorously reflects on branding, sharing a story about sunburns and authenticity. He also explores the evolution of networking events and the implications of AI on agency structures. A captivating story about Elton John's transformative performance highlights the power of collaboration in event marketing.

Mathieu talks about how ID5 is trying to replace third party cookies with something better.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

Rich Greenfield, an Analyst at LightShed, shares his insights on the changing media landscape and the rise of streaming over cable TV. He dives into the impact of The Trade Desk's new operating system, Ventura, on digital advertising and connected television. Rich discusses the challenges traditional networks face, particularly in sports engagement, and the advantages of going private for companies amid public pressures. The conversation also highlights innovative advertising technology developments and the competitive dynamics among major players.

Ari is joined by Cadi Jones, the GM for EMEA for Index Exchange to talk about curation, CTV, and more.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.m36M678BgOBEML6GrhJu Learn more about your ad choices. Visit megaphone.fm/adchoices

Marc Guldimann, CEO of Adelaide, shares his expertise on attention measurement metrics and their vital role in modern advertising. He discusses how attention metrics are evolving into market currency and the shift from basic viewability to more advanced measures like gaze duration. The conversation also tackles the challenges of transparency in measurement and the unexpected consequences of optimizing for attention. Guldimann highlights innovative approaches like eye-tracking data and critiques outdated industry practices while examining the future of advertising technology.

Ari interviews Shailley Singh the COO of the IAB Tech Lab from their big event in London. And we announce our first ever conference, MarketectureLive (www.marketecturelive.com)For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

Chris Paquette, CEO of DeepIntent, delves into the transformative world of programmatic advertising in healthcare. He discusses the delicate balance of leveraging healthcare data while adhering to privacy rules. The conversation highlights the rise of Connected TV and its impact on advertising strategies. Additionally, Paquette shares insights on the competitive landscape and recent investments in AI, along with innovative approaches for small and medium-sized businesses navigating the digital advertising space.

We took advantage of Advertising Week by conducting a number of in-person interviews. We spoke to Elizabeth ChapmanVP, Tech Partnerships & Channels of Nextroll (formerly AdRoll) about their work with the Privacy Sandbox and how they are approaching the cookieless future as a retargeting company.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices