Episode 99: Too much news! Rich Greenfield from LightShed helps us understand it all.

Rich Greenfield, an Analyst at LightShed, shares his insights on the changing media landscape and the rise of streaming over cable TV. He dives into the impact of The Trade Desk's new operating system, Ventura, on digital advertising and connected television. Rich discusses the challenges traditional networks face, particularly in sports engagement, and the advantages of going private for companies amid public pressures. The conversation also highlights innovative advertising technology developments and the competitive dynamics among major players.