Marketecture: Get Smart. Fast. cover image

Episode 99: Too much news! Rich Greenfield from LightShed helps us understand it all.

Marketecture: Get Smart. Fast.

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The Decline of Cable TV and the Rise of Streaming

This chapter examines the waning popularity of cable television amidst the rise of streaming services, with MSNBC serving as a key example. It also explores the challenges faced by traditional networks, including audience engagement issues related to sports content and an unsuccessful boxing event on Netflix.

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