3min chapter

Marketecture: Get Smart. Fast. cover image

Episode 99: Too much news! Rich Greenfield from LightShed helps us understand it all.

Marketecture: Get Smart. Fast.

CHAPTER

The Decline of Cable TV and the Rise of Streaming

This chapter examines the waning popularity of cable television amidst the rise of streaming services, with MSNBC serving as a key example. It also explores the challenges faced by traditional networks, including audience engagement issues related to sports content and an unsuccessful boxing event on Netflix.

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