Navigating the Evolving Media Landscape

This chapter explores significant developments in the media sector, including Comcast's potential cable network spin-off and MediaOcean's acquisition of Innovid. The discussion highlights the impact of The Trade Desk's new streaming TV operating system, Ventura, alongside the evolving competition in the connected television market. Additionally, the chapter delves into the challenges faced by legacy media companies amid the shift towards streaming, emphasizing the necessity of strategic adaptations for survival.