Marketecture: Get Smart. Fast. cover image

Episode 99: Too much news! Rich Greenfield from LightShed helps us understand it all.

Marketecture: Get Smart. Fast.

CHAPTER

The Live Event Revolution

This chapter examines the transformative effects of a recent live event on Netflix, analyzing its implications for content platforms and viewership engagement. It delves into the complexity of ad integration, the shifting dynamics of sports broadcasting, and critiques traditional strategies while emphasizing user engagement over mere subscriptions.

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