Marketecture: Get Smart. Fast. cover image

Episode 99: Too much news! Rich Greenfield from LightShed helps us understand it all.

Marketecture: Get Smart. Fast.

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Navigating the Competitive Landscape of Advertising Technology

This chapter explores the competitive landscape of the advertising technology market, focusing on key players like MediOcean, Innovid, and Flash Talking. It examines market share dynamics, challenges faced by Innovid, and the critical strategies for achieving success in the industry.

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