

Episode 98: Marc Guldimann explains everything about attention
Nov 15, 2024
Marc Guldimann, CEO of Adelaide, shares his expertise on attention measurement metrics and their vital role in modern advertising. He discusses how attention metrics are evolving into market currency and the shift from basic viewability to more advanced measures like gaze duration. The conversation also tackles the challenges of transparency in measurement and the unexpected consequences of optimizing for attention. Guldimann highlights innovative approaches like eye-tracking data and critiques outdated industry practices while examining the future of advertising technology.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 2min
Exploring the Concept of Attention in Media Metrics
02:07 • 2min
Navigating the Attention Economy
04:00 • 14min
Exploring the Future of Attention Metrics in Advertising
18:12 • 5min
Trends in Advertising Technology Markets
22:49 • 19min
Examining Blockchain Applications in Digital Advertising
41:45 • 2min