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5min chapter
Episode 98: Marc Guldimann explains everything about attention
Marketecture: Get Smart. Fast.
Exploring the Future of Attention Metrics in Advertising
This chapter explores the use of eye-tracking data from cinema studies to improve digital advertising strategies. The discussion includes the evolution of attention metrics into market currency and the implications for media guarantees and personal investments in the ad tech industry.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode