Trends in Advertising Technology Markets

This chapter analyzes recent earnings reports from major advertising technology firms like AppLovin, Trade Desk, and Magnite, highlighting their distinct business models and CTV revenue growth. It also addresses challenges facing companies like Zeta Global due to questionable practices and critiques outdated industry evaluations. Additionally, the discussion touches on emerging trends, including the integration of ads in platforms like Perplexity and the potential role of blockchain in digital advertising.