IAB Tech Lab Summit: Manny Puentes on how Genius is taking on live sports

Manny Puentes, from Genius Sports, shares insights on revolutionizing live sports with cutting-edge visual enhancements and innovative advertising strategies. He discusses using AI and real-time data to personalize the sports viewing experience, making it more engaging. The rise of sports betting and data utilization is reshaping advertising, challenging traditional formats. Manny elaborates on how technologies like computer vision enhance fan interaction and transform the advertising landscape, creating memorable brand connections during live events.