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IAB Tech Lab Summit: Manny Puentes on how Genius is taking on live sports
Dec 2, 2024
Manny Puentes, from Genius Sports, shares insights on revolutionizing live sports with cutting-edge visual enhancements and innovative advertising strategies. He discusses using AI and real-time data to personalize the sports viewing experience, making it more engaging. The rise of sports betting and data utilization is reshaping advertising, challenging traditional formats. Manny elaborates on how technologies like computer vision enhance fan interaction and transform the advertising landscape, creating memorable brand connections during live events.
20:29
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Quick takeaways
- Genius Sports utilizes advanced data collection techniques such as computer vision to revolutionize sports advertising through enhanced audience targeting.
- The company focuses on interactive fan engagement strategies, embedding quizzes and games within live events to gather behavioral insights for personalized advertising.
Deep dives
Revolutionizing Data Collection in Sports Advertising
Genius Sports has significantly advanced the way data is collected and utilized in sports advertising. This company, with its roots in data collection, operates as an exclusive data distributor for leagues like the NFL and the Premier League. By leveraging technology such as computer vision and optical tracking, they can capture billions of data points regarding player movements and game dynamics. This depth of data not only informs the understanding of plays but also enriches the advertising ecosystem by providing insights that can enhance targeting and engagement strategies.
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