Revolutionizing Data Collection in Sports Advertising

Genius Sports has significantly advanced the way data is collected and utilized in sports advertising. This company, with its roots in data collection, operates as an exclusive data distributor for leagues like the NFL and the Premier League. By leveraging technology such as computer vision and optical tracking, they can capture billions of data points regarding player movements and game dynamics. This depth of data not only informs the understanding of plays but also enriches the advertising ecosystem by providing insights that can enhance targeting and engagement strategies.