IAB Tech Lab Summit: Manny Puentes on how Genius is taking on live sports
Marketecture: Get Smart. Fast.
00:00
Revolutionizing Advertising in Live Sports Broadcasting
This chapter delves into the explosive rise of sports betting and the wealth of data that accompanies it. It examines how cutting-edge optical tracking technology enhances fan engagement through integrated advertising, challenging traditional commercial breaks in sports broadcasts.
Transcript
Play full episode
