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3min chapter
IAB Tech Lab Summit: Manny Puentes on how Genius is taking on live sports
Marketecture: Get Smart. Fast.
Revolutionizing Advertising in Live Sports Broadcasting
This chapter delves into the explosive rise of sports betting and the wealth of data that accompanies it. It examines how cutting-edge optical tracking technology enhances fan engagement through integrated advertising, challenging traditional commercial breaks in sports broadcasts.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode