IAB Tech Lab Summit: Manny Puentes on how Genius is taking on live sports
Marketecture: Get Smart. Fast.
Transforming Advertising: The Intersection of Sports, Technology, and Innovation
This chapter examines the profound changes in media and advertising, comparing them to strategic plays in sports. It highlights the move towards real-time bidding and the incorporation of AI and machine learning, underscoring the potential to transform the advertising landscape.
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