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9min chapter
IAB Tech Lab Summit: Manny Puentes on how Genius is taking on live sports
Marketecture: Get Smart. Fast.
AI and Data Revolution in Sports Marketing
This chapter explores how AI and real-time data are transforming sports marketing by enhancing audience engagement and segmentation techniques. It emphasizes the importance of dynamic content updates during live events and innovative advertising strategies that connect brands with memorable sports moments.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode