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5min chapter
IAB Tech Lab Summit: Manny Puentes on how Genius is taking on live sports
Marketecture: Get Smart. Fast.
Intro
This chapter explores Genius Sports' cutting-edge methods in sports data collection using advanced technologies like computer vision. It also highlights how this data enhances fan engagement through interactive experiences and its significant role in sports advertising.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode