Episode 96: Chris Paquette from DeepIntent explains programmatic for healthcare

Chris Paquette, CEO of DeepIntent, delves into the transformative world of programmatic advertising in healthcare. He discusses the delicate balance of leveraging healthcare data while adhering to privacy rules. The conversation highlights the rise of Connected TV and its impact on advertising strategies. Additionally, Paquette shares insights on the competitive landscape and recent investments in AI, along with innovative approaches for small and medium-sized businesses navigating the digital advertising space.