Marketecture: Get Smart. Fast. Episode 100! Michael Kassan helps us celebrate
Nov 26, 2024
Michael Kassan, a legendary marketing consultant and founder of 3C Ventures, joins to celebrate a significant milestone. He dives into the nuances of consulting in the media industry, stressing the value of strategy and human connections. Kassan humorously reflects on branding, sharing a story about sunburns and authenticity. He also explores the evolution of networking events and the implications of AI on agency structures. A captivating story about Elton John's transformative performance highlights the power of collaboration in event marketing.
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3C Ventures Origin
- Michael Kassan's new venture, 3C Ventures, wasn't born from a formal business plan.
- It originated from a conversation with John Miller, written on a tablecloth.
Consulting Approach
- Consulting should involve strategy, implementation, and execution.
- Don't just deliver a strategy; help clients use it effectively.
Remembering Contacts
- Kassan remembers around 25,000 contacts.
- He used to simplify by giving everyone at Microsoft the same name.