Marketecture: Get Smart. Fast.
Episode 100! Michael Kassan helps us celebrate
Nov 26, 2024
Michael Kassan, a legendary marketing consultant and founder of 3C Ventures, joins to celebrate a significant milestone. He dives into the nuances of consulting in the media industry, stressing the value of strategy and human connections. Kassan humorously reflects on branding, sharing a story about sunburns and authenticity. He also explores the evolution of networking events and the implications of AI on agency structures. A captivating story about Elton John's transformative performance highlights the power of collaboration in event marketing.
42:13
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Quick takeaways
- The podcast celebrates its 100th episode, highlighting the persistence required to succeed in a landscape where 90% of podcasts fail.
- Michael Kasson advocates for integrating humor into advertising strategies to enhance collaboration and inspire creative solutions within the industry.
Deep dives
Milestone Celebration: 100 Episodes and Counting
The podcast marks its 100th episode, a significant achievement in a landscape where many podcasts do not last past a few episodes. The hosts reflect on the challenges faced and the persistence needed to reach this milestone, highlighting the statistic that 90% of podcasts fail before reaching episode ten. They express gratitude to their audience for their loyalty and support, emphasizing the community built around the podcast. This milestone not only serves as a moment of celebration but also as a motivation to continue producing valuable content for their listeners.
