Michael Kassan

Ad industry insider Michael Kassan joins Matt to dissect Netflix's foray into ads and streaming. They discuss the streaming ad market, live events, and predict 'Bad Boys: Ride or Die' box office. AI in advertising and box office projections are also explored.

Michael Kassan, a legendary marketing consultant and founder of 3C Ventures, joins to celebrate a significant milestone. He dives into the nuances of consulting in the media industry, stressing the value of strategy and human connections. Kassan humorously reflects on branding, sharing a story about sunburns and authenticity. He also explores the evolution of networking events and the implications of AI on agency structures. A captivating story about Elton John's transformative performance highlights the power of collaboration in event marketing.