The Town with Matthew Belloni Is Netflix Fumbling Ads?
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Jun 5, 2024 
Ad industry insider Michael Kassan joins Matt to dissect Netflix's foray into ads and streaming. They discuss the streaming ad market, live events, and predict 'Bad Boys: Ride or Die' box office. AI in advertising and box office projections are also explored.
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Streaming Ads Reshape TV Landscape
- Streaming services entering the advertising market are reshaping viewer experience and content types.
- Live events are key for streamers to boost engagement and ad revenue effectively.
Streamers Merge TV and Digital Ads
- Streamers blend traditional TV ad formats with digital targeting capabilities.
- Addressability makes streamer ads distinct, enabling precise audience reach.
Netflix Ad Tier Still Small
- Netflix's ad-supported audience is still small relative to total subscribers.
- Growth in ad tier adoption is expected, especially through bundles and partnerships like Verizon.