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The Town with Matthew Belloni
Is Netflix Fumbling Ads?
Jun 5, 2024
Ad industry insider Michael Kassan joins Matt to dissect Netflix's foray into ads and streaming. They discuss the streaming ad market, live events, and predict 'Bad Boys: Ride or Die' box office. AI in advertising and box office projections are also explored.
32:20
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Quick takeaways
- Netflix is venturing into the ad space, utilizing data for targeted ads.
- Streaming platforms are focusing on live events to attract more viewers and enhance ad revenue.
Deep dives
Ringer Movies YouTube Channel Overview
Ringer announces Ringer Movies YouTube channel featuring full episodes of The Big Picture and The Rewatchables. Special live episodes, movie history deep dives, and fun content will be included, showcasing various movie-loving Ringer personalities.
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