4min chapter

The Town with Matthew Belloni cover image

Is Netflix Fumbling Ads?

The Town with Matthew Belloni

CHAPTER

Exploring Netflix's Advertising Strategy and Ad Tier Bundling

Exploring Netflix's potential use of NFL games and live events for advertising, along with the concept of using big sporting events to promote the platform. The chapter also touches on hints and discussions around advertising being a potential avenue for Netflix's revenue growth.

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