6min chapter

The Town with Matthew Belloni cover image

Is Netflix Fumbling Ads?

The Town with Matthew Belloni

CHAPTER

Disruption in the TV Ad Market by Streaming Services

This chapter explores how streaming platforms like Netflix and Amazon are reshaping the advertising landscape, overshadowing traditional TV networks. It discusses the evolution of ad buying, the entry of new players, and the unique value proposition of ad-supported streaming services.

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