Is Netflix Fumbling Ads?
The Town with Matthew Belloni
00:00
Netflix and Amazon's Ad Strategies in the Streaming Market
The chapter explores Netflix's growing ad tier user base and estimates of its subscriber numbers, comparing it to Amazon's ad strategy impact. It discusses Netflix's pricing decisions, criticisms for high ad spot charges, and the potential for targeted advertising during live football games. The conversation also touches on reduced ad loads for streamers and the comparison between ad strategies on Amazon Thursday night football games and linear channels.
Transcript
Play full episode
