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8min chapter
Is Netflix Fumbling Ads?
The Town with Matthew Belloni
Netflix and Amazon's Ad Strategies in the Streaming Market
The chapter explores Netflix's growing ad tier user base and estimates of its subscriber numbers, comparing it to Amazon's ad strategy impact. It discusses Netflix's pricing decisions, criticisms for high ad spot charges, and the potential for targeted advertising during live football games. The conversation also touches on reduced ad loads for streamers and the comparison between ad strategies on Amazon Thursday night football games and linear channels.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode