Episode 101: Andy Goldberg of PCH

Andy Goldberg, President and CEO of Publishers Clearing House, brings 41 years of experience to the table, discussing the evolution of data in marketing. He dives into how PCH transformed from direct mail to an online powerhouse, emphasizing the importance of first-party data. Goldberg also addresses the challenges of advertising in today’s data-driven landscape, highlighting recent changes in data privacy and the impact of major acquisitions in ad tech. Lastly, he touches on the complex relationships between major tech firms and advertising partnerships.