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Symitri is a company that provides a real-time privacy firewall and data clean room solution for the open internet, called Symitri Prism. The platform leverages a partnership with Akamai to allow advertisers and publishers to securely manage and match first-party data without sharing it directly, enabling real-time deterministic addressability and measurement. The company evolved from a media exchange service called Trust X and now focuses on privacy-safe, real-time data solutions for programmatic advertising.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jay Askinasi discusses Roku's unique identity as a streaming platform, ad company, and hardware maker. He highlights how Roku engages users while democratizing advertising for smaller businesses in the competitive streaming space. The conversation also dives into the transformative role of agencies in navigating this complex landscape and introduces Roku City as a hub for innovative advertising. Additionally, they explore the rising significance of attention metrics in advertising and the challenges of standardizing them for better effectiveness.

In this engaging discussion, Michael Leavitt, a digital travel expert, dives into the evolving landscape of travel advertising post-COVID. He explores the role of programmatic advertising and AI in enhancing marketing effectiveness and personalizing travel planning. Leavitt highlights the unique challenges of maintaining data privacy and brand standards amid technological advancements. He also provides insights on the future of digital travel services, emphasizing the necessity of human connection despite AI's growing influence.

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

Mario Diez discusses the evolution of contextual advertising post Oracle's exit, challenges post-acquisition, Google's decision on third-party cookies, Google's exclusive AI deal with Reddit, controversy around bid duplication practices, executive movements at Netflix, recent news updates, and privacy violation cases in tech companies.

Andrew Cassale from Index Exchange and Paul Bannister from Raptive analyze Google's decision on third-party cookies. They explore industry implications, comparing Google's approach to Apple's ATT. The discussion includes shifts in data usage, regulatory responses, and Google's commitments to the CMA. They also analyze Google's decision-making process on cookies and privacy challenges.

Joe Hirsch, expert in automation for ad ops, discusses challenges in the industry. Topics include evolution of ad serving, AI competitiveness, industry leadership transitions, revenue sharing with publishers, Apple-Tabula partnership, and Apple's new privacy standards.