Marketecture: Get Smart. Fast.

Chris Kane, programmatic advertising expert, discusses the shift in open internet advertising, bid stream compositions, ad placement quality, brand safety, AI's influence on the industry. Highlights include challenges publishers face in revenue diversification, bid stream congestion, importance of ad placements optimization, and AI's impact on bidding platforms and contextual advertising.

Lara Koenig, from MiQ, discusses the complexities of buying CTV inventory, challenges in ad-supported content, allegations against Forbes for ad verification, evolution of digital advertising with Harmony Direct, privacy legislation impacts on targeted advertising, and tech industry fundraising including potential Google's acquisition of HubSpot.

Richard Raddon from Zefr discusses AI, politics, and misinformation in upcoming elections. They explore challenges within walled gardens, the impact of AI on spreading misinformation, and the role of platforms in combating false narratives. The conversation also touches on brand safety with AI-generated content, challenges in media measurement, and the need for innovative measurement methods to adapt in the industry.

Shane Shevlin, Co-founder of BidSwitch and creator of Bedrock, discusses customizable DSPs, innovations in ad tech, the future of ad agencies in the age of AI, the impact of AI on industries, Apple's antitrust case, Walmart's acquisition of Visio, and navigating bias and reliability in media evaluation.

Listeners provide feedback on media bias ratings, Google antitrust trial is discussed, Heritage Foundation's extremist agenda is unveiled, Google's impact on publisher monetization and European lawsuit, tech giants' strategies in ad bridging compared, challenges of cookie-based IDs detection and implementation highlighted.

Josh Chasin discusses the evolution of audience measurement in the media industry, TV audience measurement challenges, streaming market dynamics, and the future of ComScore. The podcast also covers drama at MediaLink, TikTok legislation, ad tech companies profiting from MFA prevention, and the potential disruption AI could bring to marketing agencies.

Joe Zappa discusses hurdles in B2B ad tech, tips for CEO involvement in social media. Debate on misclassification of IDs in ad tech industry. Exploration of Reddit's ad approach, TikTok's ad business impact, and challenges in ad auctions. Avast fined for selling user data, highlighting privacy concerns and regulatory implications.

Explore RampUp insights with LiveRamp CPO and former Habu CEO. Discover new data collaboration platform and clean room benefits. Dive into ad tech innovations and industry disruptions. Uncover Wawa convenience store chain appeal and debates on government tracking.

Michael Cassidy is the CEO of M3, bringing non-endemic advertising dollars to retailers. Think travel brands on suitcase stores. Also we dish on the Undertone early days.Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.Copyright (C) 2024 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

Mike Driscoll from Rill Data discusses the impact of ad tech on technology innovation. They explore the success of Snowflake, MongoDB, and Apache Druid. The complexities of presenting IP history and the latest news of the week are also highlighted. Additionally, the potential acquisition of Vizio by Walmart and the significance of Visio and Walmart's private label smart TV powered by Roku are discussed.