Marketecture: Get Smart. Fast.

Episode 85: Michael Leavitt on the state of digital travel

Aug 16, 2024
In this engaging discussion, Michael Leavitt, a digital travel expert, dives into the evolving landscape of travel advertising post-COVID. He explores the role of programmatic advertising and AI in enhancing marketing effectiveness and personalizing travel planning. Leavitt highlights the unique challenges of maintaining data privacy and brand standards amid technological advancements. He also provides insights on the future of digital travel services, emphasizing the necessity of human connection despite AI's growing influence.
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