Navigating Travel Advertising Challenges

This chapter examines the complexities of programmatic advertising in the travel sector, highlighting the importance of aligning creative assets with brand standards through AI. It discusses the role of specialized strategies, data sharing, and customer engagement metrics in enhancing marketing effectiveness for travel brands. Additionally, the chapter explores the impact of emerging technologies and trends, including the adaptation to cookie deprecation and the rise of Connected TV advertising, showcasing a positive forecast for travel advertising recovery.