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6min chapter
Episode 85: Michael Leavitt on the state of digital travel
Marketecture: Get Smart. Fast.
Evolving Dynamics of Travel Advertising
This chapter explores the changing landscape of travel advertising in the post-COVID era, focusing on trends in media usage, data privacy, and the importance of loyalty programs. It highlights the interconnectedness of the travel industry with financial services and the unique challenges in implementing effective travel marketing strategies.
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