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Episode 85: Michael Leavitt on the state of digital travel

Marketecture: Get Smart. Fast.

CHAPTER

Evaluating the Impact of GARM on Brand Sponsorships and X's Financial Challenges

This chapter critiques the GARM framework for its inadequate content categorization, highlighting how its broad risk levels may inadvertently exclude quality content. The discussion also delves into X's financial challenges, examining the sharp decline in revenue following its acquisition and the underlying factors contributing to this drop.

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