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Marketecture: Get Smart. Fast.
Episode 82: Mario Diez on the state of contextual post Oracle's exit
Jul 26, 2024
Mario Diez discusses the evolution of contextual advertising post Oracle's exit, challenges post-acquisition, Google's decision on third-party cookies, Google's exclusive AI deal with Reddit, controversy around bid duplication practices, executive movements at Netflix, recent news updates, and privacy violation cases in tech companies.
46:36
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Quick takeaways
- Daytonics Audience Insights offers marketers comprehensive data segmentation for customer understanding.
- Contextual advertising has moved beyond keywords to incorporate environmental context and signals for relevance.
Deep dives
Daytonics Audience Insights - Understanding Customers Through Data
Daytonics Audience Insights offers marketers a deep dive into their first-party data, providing over 1,400 demographic, interest, behavioral, and preference segments to understand customers better.
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Discover
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