Evolution of Contextual Advertising Technology

This chapter delves into the development of contextual advertising over the past five years, expanding beyond keywords to consider a wide range of signals for relevance and premium placement. It discusses the evolution of contextual technology post-Oracle's exit, emphasizing the shift towards more advanced machine learning and AI models for accurate contextual analysis. The conversation also touches on challenges in managing keyword lists, AI's potential to enhance workflows, and the impact of changes in the market landscape post Google's cookie announcement.