And we kind of saw expanding it beyond just the, you know, the traditional use cases of context, which we've been executing well on. And that's been playing out pretty well, but the initial part was a little chaotic.

How long after the acquisition did it start feeling like running a normal

business? I would say probably three months we got our feet under us. But we had to spend a lot of time going to market, talk to people like yourself, kind of reassuring them what we were doing. Because there was some hesitancy. It's like, you know, size work was in bankruptcy, people were still calling us seismic. So we saw some brand stuff that we had to do. We had higher new talent to work on all the distribution partnerships and so forth, round out product, expand product and get to be a more competitive set. And that took a little bit longer to find new innovative ways to capture the market. Well,

it seems like it's worked out pretty well for you. So we're going to take a quick break now and come back with the news of the week. Today's episode is brought to you by Kevl, the API first SaaS solution, proudly ushering in the retail media renaissance with their groundbreaking retail media cloud. If you're sick of sharing your revenue or unimpressed by current black box solutions, there is another way, and we're not talking about building from scratch or going it alone. Kevl can help you optimize your on-site sponsored listings and boost your ROI. Help your retail media platform stand out with captivating user experiences. And best of all, you maintain full control of your data with our zero-touch data processing. The flexibility of Kevl's Retail Media Cloud is the solution built for you. To learn more, go to Kevl.com/listen. That's Kevl.com/listen. And we're back.