Mario Diez

Mario Diez, CEO of Peer39, shares his insights on the evolving landscape of adtech. He highlights the historical failures of publisher collaboration and the unique challenges CEOs face in this sector. Diez discusses the pivotal shift from sales-centric strategies to deeper operational understanding. He emphasizes the need for actionable insights in a data-driven world and explores how AI and contextual targeting are reshaping advertising. Tune in for a fascinating look into the future of adtech and the role of leadership in navigating these changes.

Mario Diez discusses the evolution of contextual advertising post Oracle's exit, challenges post-acquisition, Google's decision on third-party cookies, Google's exclusive AI deal with Reddit, controversy around bid duplication practices, executive movements at Netflix, recent news updates, and privacy violation cases in tech companies.