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Open Market

How Adtech GTM Is Changing with Peer39 CEO Mario Diez

Jan 22, 2025
44:01

Peer39 CEO Mario Diez joins Eric Franchi and Joe Zappa to discuss why publishers banding together failed 11 years ago and still hasn't worked, the advantages of a GTM CEO and the gaps they need to fill, how adtech GTM has changed over the last 15 years, and the future of advertising data companies in an AI-driven world.

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