Open Market

Universal Ads' James Borow joins Eric and Joe to discuss the key components of the performance TV category, Universal Ads' unique approach, how big an impact performance TV will have on the open web as a whole, and what he's learned from selling multiple companies. Hijinks about corporations ensue.

tvScientific CEO and co-founder Jason Fairchild joins the pod a second time to discuss fundraising strategies. Tips for Open Marketers include taking more at-bats, choosing the right timing and making the success of the company feel inevitable, making strategics' success a part of your success, and surrounding yourself with the right people, especially for your first company. Joe also lectures Jason and Eric on proper sunscreening habits.

PayPal's Dan Robbins joins Joe and the Italian Beef on the pod to discuss how management and collaboration changes as an organization grows from one person to over 100 (which Dan oversaw at Roku), heuristics and personality frameworks for understanding people's tendencies and motivations, and why marketing should be an input, not just an output. Plus, Joe tests the guys' patience with his fervor for astrology for business bros aka the enneagram.

Onetag Co-CEO Filippo Gramigna joins Eric and Joe on the pod to discuss running Onetag as co-CEO with founder Daniel Pirchio, Italian vs Nordic vs American debate styles, and how and when to expand a European adtech company to the US. Filippo gives Joe and Eric some tips on how to navigate intergenerational disagreements, and the trio dives into the nuances of curation.

Alex Boras, President of Blis, showcases their innovative AI media planning tool. He explains how AI streamlines audience building from a manual process to a customizable exchange with planners. The conversation dives into AI's role in generating detailed audience profiles and dynamic targeting for marketing campaigns. Alex highlights the significance of location intelligence in overcoming digital advertising challenges and enhancing campaign effectiveness while saving time. This episode is an insightful look at the future of media planning!

Eric Franchi and Joe Zappa break down the essentials of a revolutionary marketing playbook targeting adtech and martech innovators. They emphasize storytelling that pits heroes against villains and the importance of the CEO as the brand's chief evangelist. The duo also champions the acquisition of creator-led media for massive impact. With a mix of humor and insightful analysis, they explore the role of AI in marketing and the necessity of provocative strategies to cut through the clutter in today's competitive landscape.

Corey Ferengul, a serial CEO and board member with a rich background in leading firms like Magnetic, shares invaluable insights on board dynamics from a founder's perspective. He discusses when and how to assemble a board, the crucial roles of independent members, and best practices for engaging board meetings. Corey emphasizes the synergy between marketing and sales, and the importance of storytelling in showcasing marketing's value. With tips on effective communication, he highlights how transparency can foster trust and enhance board collaboration.

Jonah Goodhart, CEO of Mobian and former head of Moat—acquired by Oracle for $850 million—shares his unique insights into the ad tech landscape. He highlights the pivotal strategies that led to Moat's success and details how his approach has shifted with Mobian. The discussion dives into the challenges of contextualizing content in advertising and how generative AI can enhance understanding. Additionally, Jonah explores the fascinating philosophical roots behind Mobian's name, emphasizing continuity in a complex industry.

Jonathan Frohlinger, CEO of Big Happy, dives into his adventures in building a mobile creative tech business. He shares insights on transitioning from agency life to embracing a culture that prioritizes talent and satisfaction. The conversation touches on the evolution of advertising with emerging technologies like AI and CGI, while emphasizing the importance of blending creativity with performance. Frohlinger also reveals Big Happy's exciting expansion into digital out-of-home advertising, showcasing how innovative graphics can enhance client experiences.

Andy Batkin, CEO of Duration Media, shares insights into his company's strategic evolution from a focus on viewability to a hybrid approach in adtech. He discusses the creation of a proprietary SSP named Curation Media, which aims to improve efficiency for advertisers and publishers. Batkin also highlights the importance of sustainable advertising practices and modern strategies, such as leveraging social media for better audience connection. His perspective on integrating old-school tactics with innovative methods provides a fresh take on navigating industry challenges.