Open Market Why You Need a Customer Advisory Board
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Nov 12, 2025 Explore the power of Customer Advisory Boards and why they are essential for business growth. Learn how they enhance customer retention by actively engaging your top clients. Discover common pitfalls to avoid and strategic tips for effective meetings. Hear about the importance of diverse perspectives and how CABs can inform your marketing roadmap. The discussion covers practical steps for starting a CAB and highlights the unexpected business benefits, including networking and revenue impact.
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CABs Strongly Improve Retention
- Customer advisory boards (CABs) drive retention and close customer relationships by turning customers into advisors.
- The Pragmatic Institute found active CABs correlate with ~95% retention for those customers.
Account Losses Reveal Silence Costs
- Joe reviewed lost accounts and found problems often lingered because teams didn't surface issues early.
- He noted that asking clients directly often reveals problems that can be fixed before they escalate.
CABs Build Peer Networks
- CABs create networking value by connecting senior customers with each other.
- That networking transforms customers into long-term partners and career allies.