Open Market tvScientific-Pinterest Takeaways
17 snips
Jan 14, 2026 Eric Franchi and Joe Zappa dive into the implications of tvScientific's acquisition by Pinterest. They explore the powerful narrative of performance TV and its wide industry appeal. The duo also discusses the significance of CEO evangelism in marketing strategies, highlighting effective thought leadership and distribution methods. They analyze investor insights, emphasizing the potential of non-consensus markets. Lastly, the conversation touches on Pinterest's broader ambitions in the ad space and the strategic fit of tvScientific's leadership.
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Performance Narrative Wins Attention
- TVScientific crafted a clear, urgent narrative that framed advertisers as victims of an outdated TV ad status quo.
- That narrative positioned TVScientific as the champion bringing accountability and shifting dollars from search/social into CTV.
Selling The CEO On Marketing
- Eric describes persuading Jason Fairchild to commit a few hours weekly to marketing and then running a collaborative content program.
- That gradual, consistent approach produced LinkedIn posts, a newsletter, and measurable engagement.
Use CEO Evangelism Deliberately
- Make the CEO the primary evangelist and publish consistently rather than relying on third-party gatekeepers.
- Dedicate a few hours weekly to CEO-driven content and measure whether attention converts into pipeline.