Open Market

Jonah Goodhart, CEO of Mobian and former head of Moat—acquired by Oracle for $850 million—shares his unique insights into the ad tech landscape. He highlights the pivotal strategies that led to Moat's success and details how his approach has shifted with Mobian. The discussion dives into the challenges of contextualizing content in advertising and how generative AI can enhance understanding. Additionally, Jonah explores the fascinating philosophical roots behind Mobian's name, emphasizing continuity in a complex industry.

Jonathan Frohlinger, CEO of Big Happy, dives into his adventures in building a mobile creative tech business. He shares insights on transitioning from agency life to embracing a culture that prioritizes talent and satisfaction. The conversation touches on the evolution of advertising with emerging technologies like AI and CGI, while emphasizing the importance of blending creativity with performance. Frohlinger also reveals Big Happy's exciting expansion into digital out-of-home advertising, showcasing how innovative graphics can enhance client experiences.

Andy Batkin, CEO of Duration Media, shares insights into his company's strategic evolution from a focus on viewability to a hybrid approach in adtech. He discusses the creation of a proprietary SSP named Curation Media, which aims to improve efficiency for advertisers and publishers. Batkin also highlights the importance of sustainable advertising practices and modern strategies, such as leveraging social media for better audience connection. His perspective on integrating old-school tactics with innovative methods provides a fresh take on navigating industry challenges.

Explore how AI is set to disrupt advertising jobs, especially for entry-level positions, sparking a debate on future opportunities and essential skills like emotional intelligence. Delve into the delicate balance between AI technology and creative integrity in advertising. Gain insights into the evolving digital landscape of the open web, where traditional models are challenged by engaging new formats. Finally, learn how companies are tackling issues of consumer trust while leveraging AI for better credibility and performance.

The hosts debate whether micropayments could become the go-to monetization model, shifting away from traditional ads. They explore the relationship between AI advancements and advertising, considering the impact on content creators. Insights into a key tech acquisition highlight the evolving landscape, while critiques of advertising practices call for authentic content. Plus, practical marketing tips for startups focus on staying consistent, responding to criticism strategically, and connecting meaningfully with audiences.

Diving into major advertising trends, the hosts discuss the shift towards outcome-based metrics in the ad market and the surge of AI-driven startups. They explore the struggles of traditional ad tech against the backdrop of an evolving open internet. The rise of creators is emphasized as a pivotal force in this landscape. With a focus on transparency and collaboration, the conversation highlights how an optimistic mindset can drive innovation and efficiency in the industry.

Ravi Patel, CEO and founder of SWYM, shares his insights on revolutionizing programmatic advertising through automation and transparency. He discusses the evolution of ad buying, emphasizing a shift towards outcome-based strategies. The conversation delves into the challenges of expanding marketing campaigns and the pivotal role of data-driven audience segmentation. Ravi also highlights how AI is reshaping entrepreneurship, helping founders streamline operations and enhance decision-making in an increasingly complex landscape.

James Avery, CEO of Kevel, discusses the evolution of his company and the retail media landscape. He highlights the challenges retailers face in digital advertising and the need for innovative solutions. The conversation delves into effective marketing strategies, emphasizing counter-positioning against industry giants. Avery shares insights on future advancements in commerce and the importance of consistent messaging. Expect a detailed look at how technology is reshaping attribution and measurement in the retail space.

Discover how to turn your company's value proposition into a captivating story that draws in customers. Explore the importance of simplicity in B2B marketing and how it fosters trust and engagement. Learn the significance of accountability in advertising narratives and the shift towards meaningful metrics. Delve into the benefits of building long-term professional relationships, and how real-world experience can triumph over traditional education methods. Plus, enjoy a humorous tale about an unexpected encounter with a bear that adds a light-hearted twist!

The vibrant atmosphere of a recent advertising event drew massive attention, igniting discussions on its growth and significance over the years. Hosts humorously critique Jeff Green's LinkedIn presence, suggesting he needs a strategic makeover. They explore the balance between planned meetings and spontaneous networking at conferences, highlighting the dynamics of meaningful connections. Additionally, the rise of CEOs engaging on social media is examined, emphasizing the necessity of a strong online presence for shaping brand narratives in today's tech landscape.