Open Market

Jonathan Moffie, CEO of Streamr and former ad tech leader at AppLovin, joins the discussion on transforming connected TV advertising for SMBs. He sheds light on the balance between performance and skepticism in the ad tech realm. Moffie emphasizes how AI can streamline ad creation, making it more accessible for smaller businesses. Personal branding's power on social media is also explored, showcasing how one’s online presence can rival traditional marketing. The conversation dives into maintaining content quality amidst the proliferation of AI-generated posts.

Dan Pantelo, Founder and CEO of Marpipe, shares his inspiring journey from near-collapse during the Silicon Valley Bank crisis to a powerful comeback. He discusses the importance of rejecting an acquisition offer and how dynamic product ads are shaping the future of performance advertising. The conversation dives into the transformation of creative processes and the rise of new advertising channels beyond traditional platforms. With humor and insight, Dan highlights the challenges of balancing creativity and technology in the ever-evolving ad landscape.

Dan Rosenberg, Founder and CEO of Octane11, brings his insights on B2B marketing measurement and practical experiences from his tenure at MediaMath. He emphasizes the importance of data integration and standardization for effective marketing strategies. The discussion highlights the challenges startups face in balancing measurement with actionable execution, and the need for flexibility. Rosenberg also shares innovative hiring practices and the role of remote work in building strong team dynamics. He stresses the value of community and networking in enhancing business success.

Eric and Joe dive into the art of capturing attention in B2B marketing, arguing it's as valuable as currency. They humorously reflect on personal experiences, including a time Joe was denied a raise, echoing the sentiment of missed opportunities. The conversation shifts to the evolving landscape of adtech, driven by AI and industry mergers. They also explore the impact of media silos on our understanding of the world, emphasizing the need for diverse perspectives in a fragmented media environment.

Dive into a lively debate between the Outcomes Era and the Quality Era in digital advertising. Erez Levin offers insights on what truly defines an outcome, challenging traditional models. The conversation highlights the shift from branding to measurable outcomes, emphasizing the hurdles advertisers face in a changing landscape. Expect a clash of ideas on the importance of media quality versus profit-driven metrics. The hosts spice things up with colorful metaphors, likening the debate to a boxing match, making complex topics engaging and accessible.

Michael Bishop, co-founder and CTO of OpenAds, an innovative AI-driven ad tech startup, shares insights on the future of advertising. He discusses how AI can personalize ads in real time, challenging traditional models like Google’s. The conversation highlights the massive opportunity within AI-driven search ads and the critical need for brands to rethink ad metrics. Bishop also explores the entrepreneurial mindset needed to tackle significant opportunities, urging tech founders to embrace bold visions that can create societal change.

Soren Larson discusses the future of AI and its impact on customer experiences. The conversation highlights the limitations of first-party data for personalization and the significance of user consent. They explore the evolving role of AI in advertising and the challenges faced by startups in a tech-driven landscape. Humor emerges as they compare Miami and Los Angeles, adding a light touch to their insightful dialogue on data privacy and the transformative potential of AI in enhancing consumer interactions.

Mario Diez, CEO of Peer39, shares his insights on the evolving landscape of adtech. He highlights the historical failures of publisher collaboration and the unique challenges CEOs face in this sector. Diez discusses the pivotal shift from sales-centric strategies to deeper operational understanding. He emphasizes the need for actionable insights in a data-driven world and explores how AI and contextual targeting are reshaping advertising. Tune in for a fascinating look into the future of adtech and the role of leadership in navigating these changes.

Tim Vanderhook, CEO and co-founder of Viant, discusses the transformative power of AI in advertising from CES. He shares insights on ViantAI's innovative features, improving ad management efficiency through automation. Vanderhook highlights the shift toward AI-powered programmatic advertising, enhancing creative and relevant ad campaigns. He also examines the ramifications of Google's dominance in the market and calls for regulatory changes to improve measurement strategies. The conversation wraps up with the evolution of marketing in the social media age, emphasizing authentic engagement.

AdTech God, a mysterious figure in the ad tech arena known for creative content and community engagement, joins Eric Franchi and Joe Zappa. They discuss how most ad tech companies are stuck in outdated marketing strategies while emphasizing the importance of emotional engagement. The guest highlights effective ways to build community, navigate content creation challenges faced by executives, and adapt to the evolving media landscape. Tune in for insights on fostering genuine connections in the digital advertising world!