Open Market

Soren Larson discusses the future of AI and its impact on customer experiences. The conversation highlights the limitations of first-party data for personalization and the significance of user consent. They explore the evolving role of AI in advertising and the challenges faced by startups in a tech-driven landscape. Humor emerges as they compare Miami and Los Angeles, adding a light touch to their insightful dialogue on data privacy and the transformative potential of AI in enhancing consumer interactions.

Peer39 CEO Mario Diez joins Eric Franchi and Joe Zappa to discuss why publishers banding together failed 11 years ago and still hasn't worked, the advantages of a GTM CEO and the gaps they need to fill, how adtech GTM has changed over the last 15 years, and the future of advertising data companies in an AI-driven world.

Tim Vanderhook, CEO and co-founder of Viant, discusses the transformative power of AI in advertising from CES. He shares insights on ViantAI's innovative features, improving ad management efficiency through automation. Vanderhook highlights the shift toward AI-powered programmatic advertising, enhancing creative and relevant ad campaigns. He also examines the ramifications of Google's dominance in the market and calls for regulatory changes to improve measurement strategies. The conversation wraps up with the evolution of marketing in the social media age, emphasizing authentic engagement.

AdTech God, a mysterious figure in the ad tech arena known for creative content and community engagement, joins Eric Franchi and Joe Zappa. They discuss how most ad tech companies are stuck in outdated marketing strategies while emphasizing the importance of emotional engagement. The guest highlights effective ways to build community, navigate content creation challenges faced by executives, and adapt to the evolving media landscape. Tune in for insights on fostering genuine connections in the digital advertising world!

The hosts dive into the powerful role of content in shaping reputations and relationships. They review the major players in adtech from 2024 and highlight those to watch in 2025. The evolving balance of quality and performance in digital advertising is discussed, alongside innovations from companies like Audigent. AI and Connected TV are predicted to revolutionize advertising strategies. Plus, a humorous note: Eric's notorious dislike for dogs adds a quirky touch to the conversation!

tvScientific CEO and co-founder Jason Fairchild joins Eric Franchi and Joe Zappa to talk about the lessons he brought from OpenX to tvScientific, inventing the performance TV category, and which big players, including The Trade Desk and AppLovin, might get into performance TV (or not).

Mike Hauptman, CEO and co-founder of AdLib, dives into the dramatic reinvention of his company after the collapse of MediaMath in 2023. He shares the emotional rollercoaster of the shutdown and how AdLib turned adversity into opportunity. Hauptman highlights the launch of Adlet, a revolutionary ad platform for mid-sized marketers, and emphasizes the importance of strong client communication during crises. The conversation also touches on modern visibility strategies for business leaders in ad tech, focusing on personal engagement and effective content marketing.

Joe Root, CEO and co-founder of Permutive, dives into the evolution of Data Management Platforms and their significance for publishers and advertisers. He discusses the nuances between DMPs and Customer Data Platforms, as well as the importance of redefining marketing strategies in a shifting landscape. The conversation also highlights the move towards audience activation platforms, especially in light of cookie deprecation, and emphasizes balancing privacy with operational efficiency in ad tech.

Matt Barash, a leading influencer in the ad tech industry, shares his mastery of networking and content creation. He discusses the misconceptions surrounding building influence and reveals his attention theory. Barash emphasizes why executives shouldn’t shy away from controversy, highlighting its potential as a catalyst for discussion. He also dives into the evolving opportunities within advertising, particularly for mid-market sectors, showcasing how strategic relationships can drive success in a competitive landscape.

Jay Friedman, CEO of Goodway Group, a 95-year-old evolving marketing firm, shares his insights with Eric Franchi and Joe Zappa. They discuss the importance of elevating marketing's role within corporate strategy and the need for collaboration between CMOs and financial leaders. Jay emphasizes building trust through transparency and showcasing marketing's impact with data. He addresses challenges in creating a positive workplace culture while fostering growth, and the necessity for bold, innovative marketing strategies that truly connect with audiences.