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Open Market

Reply Guy to "CTV for SMBs" Founder with Streamr CEO Jonathan Moffie

Mar 12, 2025
Jonathan Moffie, CEO of Streamr and former ad tech leader at AppLovin, joins the discussion on transforming connected TV advertising for SMBs. He sheds light on the balance between performance and skepticism in the ad tech realm. Moffie emphasizes how AI can streamline ad creation, making it more accessible for smaller businesses. Personal branding's power on social media is also explored, showcasing how one’s online presence can rival traditional marketing. The conversation dives into maintaining content quality amidst the proliferation of AI-generated posts.
36:58

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Streamr's user-friendly ad management platform empowers SMBs by simplifying CTV advertising and democratizing access to media opportunities.
  • Jonathan Moffie highlights the importance of generative AI in enhancing ad personalization, ensuring effective messaging for diverse audience segments.

Deep dives

The Advantages of Adlib's Accessibility

Adlib distinguishes itself as an accessible advertising platform by eliminating traditional barriers, such as long-term contracts and minimum spending requirements. This approach allows small and growing agencies to engage with a wide array of advertising opportunities across various media, including TV and digital channels, without the typical hassles associated with entering the ad space. The platform's user-friendly interface automates tasks that would otherwise consume significant manual effort, making it easier for advertisers to focus on creating impactful campaigns. Consequently, Adlib positions itself not just as a tool for buying media but as an essential resource that democratizes access to advertising technology.

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