Open Market Reply Guy to "CTV for SMBs" Founder with Streamr CEO Jonathan Moffie
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Mar 12, 2025 Jonathan Moffie, CEO of Streamr and former ad tech leader at AppLovin, joins the discussion on transforming connected TV advertising for SMBs. He sheds light on the balance between performance and skepticism in the ad tech realm. Moffie emphasizes how AI can streamline ad creation, making it more accessible for smaller businesses. Personal branding's power on social media is also explored, showcasing how one’s online presence can rival traditional marketing. The conversation dives into maintaining content quality amidst the proliferation of AI-generated posts.
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AppLovin's Rise
- AppLovin's success in gaming was partly due to acquiring MoPub, which provided valuable first-party data.
- This allowed them to maintain effective attribution and ROAS even after Apple's ATT changes.
Ousted from Whirl
- Jonathan Moffie worked at Whirl, which was acquired by AppLovin, and focused on CTV SSP integration.
- He and other Whirl leaders were ousted, leaving significant equity on the table.
Streamr's Vision
- Existing CTV ad managers are too complex for SMBs, hindering adoption.
- Streamr uses AI to simplify ad creation and campaign setup, making CTV advertising accessible to anyone.