Jonathan Moffie

Jonathan Moffie, CEO of Streamr and former ad tech leader at AppLovin, joins the discussion on transforming connected TV advertising for SMBs. He sheds light on the balance between performance and skepticism in the ad tech realm. Moffie emphasizes how AI can streamline ad creation, making it more accessible for smaller businesses. Personal branding's power on social media is also explored, showcasing how one’s online presence can rival traditional marketing. The conversation dives into maintaining content quality amidst the proliferation of AI-generated posts.

Jonathan Moffie, Head of Agentic Product at Magnite and founder of Streamer.ai, dives into the world of generative AI in CTV advertising. He explains how GenAI transforms ad production, discussing its effectiveness compared to social media and the quality expectations for CTV creatives. The conversation also touches on how GenAI can benefit local advertisers and the importance of integrating creative tools with media buying to enhance return on ad spend. They explore dynamic in-stream product placements and the barriers advertisers face in the CTV landscape.

Adam Soroca, CPO of Magnite, and Jonathan Moffie, CEO of Streamr, dive into the exciting world of ad tech after Magnite's acquisition of Streamr. They discuss how this merger is set to revolutionize connected television and the strategies behind fostering growth in SMBs. Moffie shares insights on building an AI-first startup and the key lessons for future founders. The episode also highlights the use of creative automation and the importance of tailored advertising approaches in optimizing marketing in an ever-evolving landscape.