Season 7, Episode 1: GenAI in CTV advertising (with Jonathan Moffie)

My guest on this episode of the podcast is Jonathan Moffie, the Head of Agentic Product at Magnite, the largest independent SSP. Moffie joined Magnite when it acquired Streamr.io, which he founded, last year.

The topic of our conversation is the application of generative AI to creative production for CTV. Among other things, we discuss:

• How GenAI is currently being used for ad production for CTV channels, and how it compares to social
• Whether a higher quality bar is applied to GenAI-produced creative for CTV than for other channels
• How well-integrated with the specific CTV platforms GenAI creative production tools must be
• Whether specific aspects of CTV -- such as the opportunity for dynamic, in-stream product placements -- lend themselves to GenAI creative
• The most substantive barriers to entry for CTV for advertisers
• The most pervasive misconception that advertisers have about CTV

Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:

• ⁠⁠INCRMNTAL⁠⁠⁠. True attribution measures incrementality, always on.
• Xsolla⁠. With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics.
• ⁠Branch⁠. Branch is an AI-powered MMP, connecting every paid, owned, and organic touchpoint so growth teams can see exactly where to put their dollars to bring users in the door and keep them coming back

Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠⁠Marketecture⁠⁠.

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