Open Market Magnite and Streamr on the Performance TV Acquisition
Sep 17, 2025
Adam Soroca, CPO of Magnite, and Jonathan Moffie, CEO of Streamr, dive into the exciting world of ad tech after Magnite's acquisition of Streamr. They discuss how this merger is set to revolutionize connected television and the strategies behind fostering growth in SMBs. Moffie shares insights on building an AI-first startup and the key lessons for future founders. The episode also highlights the use of creative automation and the importance of tailored advertising approaches in optimizing marketing in an ever-evolving landscape.
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Tattoo Celebration After Exit
- Jonathan Moffie tattooed the Streamr logo after his co-founder bet they'd get tattoos if they sold or IPO'd.
- He flew to San Diego after a surf trip and made it permanent as a celebratory gesture.
SMB Market Is A Major CTV Growth Engine
- Magnite bought Streamr to access SMB advertisers and drive the next wave of CTV growth.
- Adam Soroca sees Streamr as a catalyst to unlock new dollars for connected television.
White-Label Pivot Triggered Momentum
- Streamr shifted from direct SMB sales to white-labeling its tech to broadcasters and platforms about a year ago.
- That pivot accelerated adoption and made partnering with Magnite a clear strategic fit.