Transforming Advertising with AI and CTV

This chapter explores the impact of a recent acquisition on Magnite's advertising technology and its potential to revolutionize the advertising landscape for small and medium-sized businesses (SMBs). It highlights advancements in performance TV, creative automation, and the use of AI in optimizing targeted ads while addressing the challenges and opportunities in connected television (CTV). The conversation emphasizes the need for tailored advertising strategies and the integration of innovative tools to enhance marketing effectiveness in the evolving ad tech space.